After grinding it out all week long, the sacred weekend is finally here; and now, it’s time for a night on the town.


Now comes the tricky part: what to do?  Chances are, the town you’re venturing out into offers a ton of options – from dinner, to live music, to drinks, to movies.  And when you’re trying to find that perfect formula for your evening, things can get tricky; especially considering you have to sift through many websites and apps to get the info you want.


So after an hour of searching, you finally land on that ideal evening schedule, do some quick math estimates, and boom: you realize you’re in way over your head financially.  Nights out can get expensive – and trying to keep things reasonable makes planning gets even tougher.


The time has come to get people away from planning, and back to the fun with Way: the leading all-in-one service marketplace.


The mission of the iOS and Android-powered Way app is to help everyday people find the best their city has to offer through convenience and fair prices.  This starts with an easy-to-navigate user interface that makes getting event tickets, making restaurant & parking reservations, and planning many other parts of your night infinitely easier.


But that’s not all – Way also offers users exclusive deals on activities like these, and more.  In just a matter of seconds, consumers can browse through offerings posted by local merchants – who can post these deals and a description of their services very quickly in their own right.


The app’s main dashboard is broken down into key categories like “Parking”, “Movies”, and “Events”, with a search option by address, city, and/or venue.  Other features and benefits the platform offers include:


  • The ability to book an entire night out from one application/website
  • An additional marketing opportunity for merchants, service providers, and venues
  • Discounts available for students
  • Allows businesses to communicate with buyers through a messaging system

Way was founded in 2014 by Binumon T. Girija, and has since amassed millions of happy users while raising millions of dollars in VC funding.  Going forward, the company hopes to continue fortifying its presence in major markets around the US – eventually expanding globally and adding even more functionality to the platform.


Search for Way in the App Store or Play Store to see what all the hype is about; or, you can learn more about it by visiting  The Founder can also be reached directly at



The post Way: Find Out What’s Around You appeared first on KillerStartups.

La Casa de las Carcasas

La Casa de Las Carcasas, c’est le nom de l’entreprise espagnole qui vend principalement des protections pour des téléphones portables. C’est une chaîne de magasins qui a connu un grand succès depuis 2013, lorsqu’ils ont ouvert leur première boutique en 2013 à Madrid, et qui compte aujourd’hui avec plus de 100 points de vente physiques.

Ismael Villalobos nous explique comment ce projet est née et de quelle façon l’analyse de données des points de vente leurs a permis d’optimiser sa stratégie commerciale.

  • Bonjour Ismael, pouvez-vous nous expliquer l’origine de « La Casa de las Carcasas » ?

« La Casa de las Carcasas » est un projet qui a commencé à l’origine dans la vente en ligne, et plus tard on a ouvert des magasins physiques. Mon idée était de vendre un produit avec le plus grand nombre de client potentiels, et c’est comme ça que je me suis intéressé à la vente d’accessoires pour téléphones et housse mobiles, avec une clientèle très vaste.

Le marché a même évolué très positivement. Il y a 6 ans, notre public cible était compris entre 16 et 65 ans et aujourd’hui il est compris entre 11 et 75 ans même plus, ce qui élargit le nombre de nos clients potentiels.

  • L’année dernière vous avez franchi le cap des 100 magasins physiques. Quelles sont vos priorités au moment de choisir un emplacement pour ouvrir un nouveau point de vente ?

Notre priorité est de faciliter les choses au client dans tous les aspects. L’un d’eux étant l’emplacement, nous essayons toujours d’être présent dans les rues les plus commerçantes et dans les centres commerciaux les plus visités.

  • Quel est le rôle de votre magasin en ligne par rapport à vos magasins physiques ?

Notre magasin en ligne n’est pas simplement un e-commerce pour faire des achats, mais une vitrine pour tous ceux qui veulent en savoir plus sur nous, sur notre produit, où nous sommes, etc.

  • Selon vous, quelle est l’importance d’analyser et de mesurer les données dans le commerce retail ?

L’importance d’analyser les données est de savoir d’où vous venez, où vous êtes et où vous allez. Mesurer et analyser des données dans le commerce retail vous donne l’opportunité d’éliminer les obstacles dans les domaines où vous échouez, de les identifier et de voir mathématiquement quel est l’impact des actions prises par l’entreprise.

  • Quelle utilisation faites-vous des outils de Retail Intelligence de TC Group Solutions et quels avantages en retirez-vous ?

Ces outils nous permettent de créer plus facilement des créneaux horaires pour le personnel, basés sur les entrées, beaucoup plus efficaces ; augmenter le taux de conversion et réduire les excès de personnel à des heures où on n’a pas autant d’affluence et avoir plus de personnel à des heures pointes. Nous avons observé des magasins qui, à une distance de 300 mètres les uns des autres, ont des différences de trafic très importantes dans le même créneau horaire et que nous avons utilisé par erreur les mêmes charges horaires des équipes de vente.

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AustraliaWhen it comes to running a retail business, choosing a great payment solution should be a top priority.

While a standard POS and payment processor will allow you to ring up sales, the right solution can boost your business efficiency, streamline your accounting and reconciliations, and even lower your costs. Ultimately, these benefits add up to increased store productivity, more satisfied customers, and higher profits.

So, how do you unlock all those advantages? Two words: integrated payments.

In this post, we’ll shed light on the importance of payment integrations in retail, and discuss how they can take your business to new heights.

What are integrated payments?

Integrated payments are all about aligning the systems and platforms that facilitate the payments side of a business. For retailers, this typically means connecting your point of sale system (POS) with your payment processor, so data flows smoothly from one platform to the other.

This setup eliminates the need to manually key in customer and credit card information at the checkout counter. Because your POS is integrated with your payment processor, all the necessary information is ready when you initiate the process using your EFTPOS terminals.

Why should retailers opt for integrated payments?

At first glance, it may seem like the advantages of payment integrations are limited to the checkout counter. But the fact is, integrated payments can have positive effects in multiple areas of your business, including customer service, business intelligence, and profitability.

Let’s examine these benefits in more detail:

1. Run a more efficient retail store

The last thing any retailer wants is to keep customers waiting. On average, retail shoppers are only willing to wait 5 to 10 minutes in line before abandoning their purchase, so you could be missing out on sales if your checkout lines take too long.

Enter integrated payments. When your POS and payment processor are tightly connected, you can reduce checkout time and keep the lines moving as quickly as possible.

One example of a retailer that benefits from their payment integration is Zanerobe, a progressive streetwear brand in Sydney, Australia. Zanerobe runs a busy location so it was a huge plus to have a reliable point of sale system like Vend integrated with Tyro’s EFTPOS terminals.

“When we have lines out the door, we need a system that’s going to be able to handle the pressure,” says Hugh Burke, the store’s retail manager. “The integration between Vend and Tyro is flawless and can really handle the busy times.”

Hugh adds that integrated payments were also a boon for the Zanerobe staff, who need an easy to use solution. “Our staff demand a lot out of our systems. Whether it be searching for a product in stock, returning or exchanging items or constantly putting through sales, they need a simple but effective system.”

Because of Zanerobe’s integrated solution, employees are able to serve shoppers efficiently during the busiest of times, thus keeping both productivity and customer satisfaction levels high.

Vend Tip

With Vend and Tyro, you can accept more payment types and ring up sales on any device. Tyro offers EFTPOS terminals with eftpos, credit card and Tap & Go capabilities that seamlessly integrate with Vend on any device, including iPad, Mac and PC.

Learn More

2. Reduce human error

Did you hear about the Australian worker who was overpaid by A$500,000? According to the BBC, “The worker was meant to get a salary of A$4,921.76 but instead found A$492,176 ($360,700; £280,250) in their account.”

The cause of the mishap? Someone put the decimal point in the wrong place.

While mistakes of this magnitude are rare, the story above highlights the importance of minimizing human error. A simple mistake — like misreading a number — can lead to unnecessary costs and headaches, and that’s the last thing you want in your business.

Fortunately, if your POS is connected to your payments processor, won’t have to worry too much about human errors. Aside from reducing manual entry at checkout, integrated payments eliminate the need for manual end-of-day reconciliations, thus reducing the chances of mistakes.

3. Get better reporting and insights

Having your payments and retail technologies working together makes it easier for you to gain data and insights about your business. You can view all your sales and payment data in one place, versus having to check reports on different platforms.

Having that visibility into your payments data can be quite powerful. As Merchant Maverick puts it:

POS payment reports help you track cash flow, credit card payments, and inefficiencies that affect your bottom line. Using the information from payment reports, you can help prevent employee theft and errors, determine how your customers prefer to pay, and figure out how many sales are discounted or sold at full price.

Simply put, the right POS and payments reports help you make more informed decisions forecasts for your business.

4. Lower costs

Streamlining your checkout and reconciliation process will lead to massive savings, both in time and money.

In addition, payment processors offer special rates to merchants using their preferred partners, so you can potentially score better rates by opting for a provider that integrates with your POS.

Vend Tip

With Vend and Tyro, you can accept more payment types and ring up sales on any device. Tyro offers EFTPOS terminals with eftpos, credit card and Tap & Go capabilities that seamlessly integrate with Vend on any device, including iPad, Mac and PC.

Learn More

Final words

The bottom line? Integrated payments can have a tremendous impact on… well, your bottom line. That’s why if your POS and payment processor aren’t tightly connected, consider upgrading your systems sooner rather than later. Talk to your payments processor or POS provider and ask about integrated payments.

Taking this first step will put you on track for higher productivity, lower costs, and a more successful business overall.

The post 4 Ways POS Integrated Payments Can Help You Run a Better Retail Business appeared first on Vend Retail Blog.